Masque Up With Aveda’s New Weekly Hydrating Treatment

What’s our favorite resolution this year? Staying hydrated (yes—that means your hair, too!). With Aveda’s newest addition to the Nutriplenish line, it’s easy to never let your hair get parched.


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Is your hair chronically dry? Do you want to treat your textured hair to extra TLC? Are you looking to replace frizz with shiny and defined curls and coils? Then this product is for you! Designed to use as a weekly treatment in addition to Nutriplenish Shampoo and Conditioner, this masque is just what you need to quench thirsty hair—for good.

Introducing Aveda’s new Nutriplenish Treatment Masque.

Treat yourself to pure hydration in a bottle. This nutrient-powered treatment intensely moisturizes and conditions for lush locks, while treating dry and brittle strands without the weigh-down. Containing 4x the hydration of untreated hair, this treatment packs a punch—and a medley of superfoods (mango, pomegranate oil and coconut oil, for starters!)

How to incorporate this powerhouse into your beauty regimen:

  1. Use weekly after shampooing as an ultra-hydrating treatment
  2. Apply to damp hair from root to tip
  3. Leave on for 2-5 minutes before rinsing thoroughly

Pro tip: Need an extra boost? You can even use this product as an overnight conditioning treatment or as a leave-in treatment. For bonus relaxation, apply a hot towel over the hair masque and soak in the self-care.

Choose your fighter: Light Moisture vs. Deep Moisture

Imagine if you could formulate a product that delivers just the right amount of hydration for your hair’s type and texture—not too much, and not too little. With the Nutriplenish Treatment Masque, you can! This product is available in two varieties: Nutriplenish Treatment Masque Light Moisture and Nutriplenish Treatment Masque Deep Moisture. Choose the treatment best suited to your hair’s individual needs to prevent oily buildup and flat strands from too much moisture, or dry locks and frizz from not enough.

The Nutriplenish Treatment Masque Light Moisture might be right for you if …

  • You desire an ultra-light gel cream that hydrates without weighing your hair down
  • You have fine-to-medium hair of any texture (coily, curly, wavy, or straight)

The Nutriplenish Treatment Masque Deep Moisture might be right for you if …

  • You desire a decadent cream that restores moisture to even the driest hair
  • You have medium-to-thick hair of any texture (coily, curly, wavy, or straight)
  • You need 2.5x more butters and oils than the Nutriplenish Treatment Masque Light Moisture

Pro tip: Confused and dealing with oily roots and dry ends? Double-masquing is always an option! Try applying the Nutriplenish Treatment Masque Light Moisture from roots to midshaft and the Nutriplenish Treatment Masque Deep Moisture from midshaft to ends for the perfect combo.

Shop the entire Nutriplenish line here.


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Great for your hair, great for the planet.

Be kinder to yourself and the environment this year! Aveda’s new Nutriplenish Treatment Masque is 100% vegan and cruelty free, so you never have to choose between high-performing hair care and sustainability.

In fact—all of Aveda’s products are 100% vegan and manufactured with 100% solar and wind power, and signature aromas are always 100% naturally derived and created in-house. You know that by choosing Aveda’s vegan products, you are contributing to a more beautiful and sustainable world.

Shop vegan to …

  • Aid in water conservation
  • Cut greenhouse gas emissions
  • Mitigate climate change
  • Reduce energy consumption and air pollution
  • Protect rainforest and lands
  • And more

Let’s get started. Shop Aveda’s entire collection of vegan products here.

Can’t decide on your perfect match?

We’re excited to find the products that you (and your hair) will love. Stop by Cristiana Salon Spa here, or give us a call at 970-699-5370 to speak with a member of our team about personalized product recommendations.